This first instalment of the William Temple Founation Urban Tracts series offers an overview of urban ministry since the early 1980s and draws out some important lessons from the last 40 years. Are there distinctive characteristics and key principles that are transferable to new places, new times, and a new generation of practitioners? As we head, post-pandemic, towards a 'new normal' for urban society and the church there are exciting opportunities to be grasped.